FOR IMMEDIATE
RELEASE
August 11,
2026
MARTA PARTNERS WITH DAVID BANNER TO LAUNCH NEXT PHASE OF RIDE WITH
RESPECT CAMPAIGN
ATLANTA –
The Metropolitan Atlanta Rapid Transit Authority (MARTA) is proud to announce
award-winning artist, actor, producer, and activist David Banner as the face of
the next phase of its Ride with Respect campaign to encourage customers to
“Ride Safe. Ride with Respect.”
Building on
the momentum of MARTA’s public awareness efforts during FIFA World Cup 2026™,
the new campaign focuses on creating a safer, more welcoming transit experience
for everyone. Through a new promotional video and digital campaign, David
Banner delivers a powerful message about respect aboard MARTA trains, buses,
and stations.
The campaign
opens with riders displaying disruptive and discourteous behavior, including
playing loud music, littering, and ignoring fellow passengers. When David
Banner enters the scene, the atmosphere changes. His commanding presence
reminds riders that respect is not optional and that it is what keeps Atlanta
moving.
“Ride with
Respect is about creating an environment on MARTA where every customer and
employee feels safe and valued,” said MARTA Interim General Manager
and CEO Jonathan Hunt. “Through his authenticity, strength, and credibility,
David Banner challenges us to think differently about how we treat one another,
making him the ideal partner to help reinforce the culture of safety and
respect we are building across our system.”
Known for his
influential career in music, film, and community leadership, David Banner has
long used his platform to inspire accountability, respect, and positive change.
His partnership with MARTA reflects a shared commitment to fostering a transit
system where everyone can travel with confidence.
“Respect is
not complicated,” said David Banner. “It is about looking out for each other,
treating people the way you would want to be treated, and understanding that we
are all sharing this space. Whether you are riding one stop or across the city,
we all have a responsibility to make the ride better. Ride safe. Ride with
respect.”
The Ride with
Respect campaign reminds customers that simple actions make a significant
difference. Keeping aisles clear, using headphones, disposing of trash
properly, respecting fellow riders and MARTA employees, and following MARTA’s
safety rules all help create a transit system that is safe, clean, and reliable
for everyone.
The campaign
will appear across MARTA’s digital platforms, stations, trains, buses, and
social media channels throughout the region.
Hardman
Creative Group, an Atlanta-based, veteran-owned creative agency, led the
filming and creative direction for the Ride with Respect campaign.
Learn more about the campaign at itsmarta.com/marta-ride-with-respect.
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