About
MARTA

Rhonda Allen

Chief Customer Experience Officer
  

Rhonda began her 25-year career at MARTA as an engineering intern. Her career path included stints in engineering, construction management, project management and strategic planning roles. While an engineer at heart, she has always brought a customer-focused lens to the projects under her direction. Earlier in her career, she led a team of engineers, architects, and construction professionals in the completion of the north entrance of MARTA’s Buckhead Transit Station over a live rail rapid transit line. More recently, Rhonda oversaw the successful implementation of plans for Super Bowl LIII in 2019 and FIFA Club World Cup games in 2025.

In her role as Chief Customer Experience Officer, Rhonda leads the Division of Customer Experience and Technology. However, Rhonda works with departments across the agency to elevate the customer’s voice and prioritize the customer experience in MARTA’s operations and capital program.   Early in this role, Rhonda launched MARTA’s first-ever Riders’ Advisory Council, a diverse group of metro Atlanta residents, to strengthen the link between MARTA and the communities it serves.  She also established the MARTA HOPE Team in partnership with a non-profit organization to address homelessness humanely and proactively on the transit system. Rhonda and her team are now taking the lead on MARTA’s advancements in customer services and management of mega events, research and data governance, cyber security, information technology, and customer-facing technology such as the introduction of the next generation of MARTA’s automated fare collection system, digital rider information systems and demand response mobility solutions.

A native of Georgia, Rhonda graduated from the Georgia Institute of Technology with a Bachelor of Science degree in Civil Engineering and Master of Science in Civil Engineering.  Her studies focused on Structural Engineering and Construction, Engineering and Management, respectively.  She has professional certifications with the Customer Experience Professionals Association and the Project Management Institute, is a member of the Eno Center for Transportation’s Board of Regents, and a proud graduate of Leadership APTA and Eno’s Senior Executive Program. 



Contact Information

 Rhonda Allen