FOR IMMEDIATE RELEASE
July 1, 2026
THE FUTURE OF
MARTA MOBILITY IS HERE
MARTA
Mobility Launches New Paratransit App and Web Platform Powered by RideCo
ATLANTA — The Metropolitan Atlanta Rapid Transit Authority (MARTA) today
announced the launch of its new MARTA Mobility app and web
platform. Powered by RideCo’s industry-leading software, the new
scheduling and dispatching system goes live on July 1, 2026, offering riders a
faster, easier, and more accessible way to manage their travel.
The modernized platform allows MARTA Mobility customers to have
three convenient ways to book, change, or cancel their trips: through the new
MARTA Mobility app, a new web portal, or by continuing to call MARTA Mobility.
“The launch of these digital tools empowers our MARTA Mobility
riders to schedule and track trips themselves, allowing them greater
convenience and flexibility with the paratransit services many rely on,” said
Interim General Manager and CEO Jonathan Hunt. “And with dynamic routing,
smarter driver scheduling, and a seamless interface that combines microtransit
and paratransit, this technology is helping us deliver more efficient and
reliable service.”
Modern Features for an Enhanced Ride Experience
Built on RideCo’s proven platform, the rebranded MARTA Mobility
app delivers a suite of powerful features, including:
- Real-Time Ride Tracking: Customers can see their vehicle on a live map,
view driver details, and monitor estimated arrival times.
- Instant Notifications: App users can receive text alerts and automatic
notifications for trip confirmations, vehicle assignments, approach
updates, and reminders.
- Trip Planning Made Easier: Customers can book, view, and manage trips all in
one place and enjoy a simple, streamlined experience from start to finish.
Greater Efficiency and Reliability
Beyond providing improved customer experience, the new software
makes MARTA’s scheduling system more efficient and reliable. Routes are
automatically recalculated every 20 seconds based on real-time traffic
patterns, driver availability, and cancellations. This automated scheduling and
dynamic routing reduces operational costs, maximizes vehicle and staffing
resources, and reduces passenger wait times.
In addition to these new digital tools, MARTA Mobility customers
will still be able to call in to make reservations through the MARTA Mobility
Call Center at 404-848-4212. MARTA Mobility riders can download the new
app today from the Apple App
Store and Google
Play Store. Customers can book rides through the new platform beginning
July 1. To access the new web portal, customers can visit
book.martamobility.rideco.com.
###