FOR IMMEDIATE RELEASE
March 2, 2026
MARTA TO LAUNCH NEW ON-DEMAND TRANSIT
SERVICE MARCH 7
MARTA Reach Will Operate in 12 Zones
Across Metro Atlanta
ATLANTA — On
Saturday, March 7, 2026, the Metropolitan Atlanta Rapid Transit Authority
(MARTA) will officially launch MARTA Reach, a sophisticated on-demand
transit service designed to provide flexible, point-to-point shared rides in 12
zones in metro Atlanta. An important part of the Authority’s NextGen Bus Network, MARTA Reach
will bring transit service directly to the rider’s location and offer a
seamless link to the broader rail and bus system.
Residents
can request a ride through the MARTA Reach app or reservation line, which
provides a pickup window of 30 minutes or less. The service operates 18 hours a
day, seven days a week, ensuring that whether a rider is commuting to work or
traveling within their own neighborhood, MARTA is ready when they are.
“MARTA
Reach represents a fundamental shift in how we serve our communities,” said
MARTA Interim General Manager and CEO Jonathan Hunt. “By integrating on-demand
technology into our NextGen Bus Network, we are providing a ‘first-mile,
last-mile’ solution that makes transit more accessible, efficient, and more
personal for our customers.”
MARTA
Reach is launching in 12 distinct zones: West Atlanta, Kirkwood/Candler Park,
County Line, Lakewood, Oakley Industrial, Fulton Industrial, East Point,
Hillandale, Candler-McAfee/Belvedere Park, Cedar Grove, Gresham Park, and North
Fulton. Within these areas, riders can travel curb-to-curb or connect directly
to MARTA’s fixed-route bus and rail systems.
Temporary
Reach Vehicles
To
ensure the launch proceeded as scheduled, and despite a nationwide USDOT
manufacturer recall on the permanent Dodge Ram ProMaster vehicle fleet, MARTA
has successfully deployed a fleet of leased Ford Starcraft vans. (See attached
images.)
While
these vehicles are fully ADA-accessible and equipped with two wheelchair slots,
customers should note that the temporary vehicles utilize a wheelchair lift
rather than a ramp and, unlike the permanent fleet, will not be equipped with
bike racks. Bicycles will be permitted on MARTA Reach once the permanent
vehicles are cleared for service.
Fares
& Payment
To
help everyone get acquainted with the service, MARTA Reach is free to ride from
March 7 until March 28, 2026.
Once
the better Breeze fare payment system goes live on March 28, the MARTA Reach
fare will be $2.50, the same as standard bus and rail service. This fare
includes four free transfers for customers using the Breeze system, which will
soon support contactless tap-to-pay options via bank cards and mobile wallets.
To
begin using the service, customers are encouraged to download the MARTA Reach
app today in the Apple Store or the Google Play Store. Customers
may also call the reservation line at 404-848-6622 beginning Saturday, March 7.
The reservation line will be available seven days a week from 8:30AM to 5:00PM.
Stay
Connected to MARTA:
Social
media - @MARTAservice and @MARTAtransit
Customer
Service - 404-848-5000
Website
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