RideCo and Metropolitan Atlanta Rapid Transit Authority (MARTA) Develop
Plan for Modernized Paratransit Service for Atlanta
Atlanta, GA, December 2, 2025 — RideCo, the
on-demand transit technology leader serving 5 of the 10 largest cities in the
U.S., announced today that it has won a contract with Metropolitan Atlanta
Rapid Transit Authority MARTA to partner and provide Atlanta’s new modernized
paratransit service, replacing their legacy software. The deal will see RideCo and
MARTA dramatically increase the efficiency and the convenience of the 200 plus
vehicle ADA paratransit fleet.
Fundamental to MARTA’s mission is to advocate for
and provide safe, multimodal transit services that advance prosperity,
connectivity and equity for a more livable region. The new initiative supports
the mission through the following:
- Modernizing Mobility Services: RideCo’s
technology will provide MARTA Mobility customers with new tools,
including trip planning and real-time vehicle tracking, improving service
quality and reliability.
- Expanding Access through MARTA Reach: Launching
in early 2026, MARTA Reach will offer an on-demand rideshare
service across 12 zones, linking customers to locations within the zones
and directly to major bus hubs and MARTA rail stations.
- Improving Flexibility and Reliability: On-demand
service allows riders to book trips 15–30 minutes in advance, offering
greater convenience while helping MARTA deliver more consistent
on-time performance.
- Accessibility and Inclusivity: RideCo
will provide 35 ADA-accessible vans, ensuring the new service supports all
customers, including those with mobility needs.
- Strengthening MARTA’s Transit Network: MARTA Reach
is designed to complement the NextGen Bus Network, creating seamless
multimodal trips and expanding access to the region’s broader transit
system.
"Partnering with RideCo to
launch MARTA Reach marks a major step forward in delivering more
flexible, reliable, and accessible transit for our customers,”
said MARTA Interim General Manager and CEO Jonathan Hunt. “By
bringing on-demand rideshare technology to our paratransit riders and the
broader MARTA system, we’re making it easier for people to get where
they need to go and connect with our bus and rail networks, ensuring that every
trip is more convenient and dependable."
“The team at MARTA is taking a real leadership
approach as they reimagine their ADA paratransit service, and look for ways to improve
flexibility, reliability and improve the rider experience overall,” said Prem
Gururajan, Co-Founder and CEO of RideCo. “Our team at RideCo is proud to work
alongside the talented team at MARTA, to transition their paratransit service
into a reimagined one, providing greater convenience for riders and superior
efficiency for the agency.”
About Metropolitan Atlanta Rapid Transit
Authority (MARTA)
Established in
1971, MARTA is among the largest transit agencies in the U.S. and in
2024 received the Outstanding Public Transportation System Award from the
American Public Transportation Association (APTA). MARTA provides 95
percent of the public transit trips in the metro Atlanta region with 110 fixed
bus routes, 38 heavy rail stations, 2.7 miles of light rail, and on-demand
paratransit services. MARTA is primarily funded by a 1 percent sales
tax in Fulton, DeKalb, and Clayton counties and a 1 1/2 percent sales tax in
the City of Atlanta. MARTA’s FY 2026 operating and capital budgets total
$1.5 billion. To learn more visit www.itsmarta.com.
About RideCo
RideCo is the on-demand transit
technology leader serving 5 of the 10 largest cities in the U.S. Trusted by transit
agencies, as well as fleet operators and technology companies,
the platform powers the largest on-demand transit services in North America
including Philadelphia, Houston and San Antonio. Scores of others have also
adopted RideCo’s transformative software, rooted in proprietary continuous
optimization technology, and supported by the industry’s best customer service.
From reducing overall travel time and encouraging
sustainable public transit usage to improving operational efficiency and
delivering the lowest total cost of ownership, RideCo’s dynamic transit
technology is advancing transit for riders and reshaping how transit agencies
operate their services. To date, RideCo has been awarded five U.S. patents,
including # 10,248,913; 10,853,743; 11,429,910: and 12,051,020. Visit www.rideco.com to learn more
about revolutionizing mobility in your city.
Contact:
John McLeod
RideCo
john.mcleod@rideco.com