FOR IMMEDIATE RELEASE
September 2, 2026
MARTA UPGRADES MARTA REACH
FLEET WITH MODERN DODGE PROMASTER VEHICLES STARTING SEPTEMBER 5
New microtransit fleet
features onboard Breeze payment card readers at launch; cash farebox
installations scheduled for future phase
ATLANTA – The Metropolitan
Atlanta Rapid Transit Authority (MARTA) today announced a major service
enhancement to MARTA Reach, its
popular on-demand microtransit service.
Beginning
Saturday, September 5, 2026, MARTA will officially introduce its new fleet of
blue Dodge ProMaster vehicles designed to deliver improved accessibility,
passenger comfort, and overall efficiency across 12 designated Reach service zones.
These vehicles will be wrapped in blue MARTA Reach branding to make them easily
identifiable for our customers.
“The
introduction of the new MARTA Reach fleet underscores our dedication to
offering state-of-the-art transit solutions and meeting our riders where they
are,” said MARTA General Manager and CEO Jonathan Hunt. “This service has
proven to be popular with our customers, and these new vehicles will offer them
an even more comfortable ride.”
The
introduction of the high-capacity, low-floor Dodge ProMaster vans represents a
key milestone in MARTA’s ongoing commitment to expanding first-mile/last-mile
transit options across metro Atlanta. Tailored for dynamic, on-demand transit,
the new vehicles feature spacious seating and enhanced accessibility for riders
with mobility devices.
MARTA
Reach launched in March 2026 using a temporary fleet of fully ADA-accessible
Ford Starcraft vans because of a nationwide federal safety recall the permanent
Dodge Ram ProMaster fleet.
To
ensure a seamless boarding process, all new Dodge ProMaster vehicles will
feature functional Breeze equipment upon deployment on September 5. Passengers
can easily tap to pay using their MARTA Breeze Card or mobile payment methods
directly at the vehicle door.
While
Breeze payment equipment will be fully operational on launch day, traditional
cash fareboxes are scheduled for installation in the near future. Customers
intending to pay with cash are encouraged to load funds onto a Breeze Card
online, at station kiosks, or via the Breeze Mobile app prior to booking their
trips during this initial launch phase.
MARTA
Reach operates as an on-demand, shared-ride microtransit service connecting
local neighborhoods directly to MARTA’s broader bus and rail network. Riders
can book trips via the MARTA
Reach mobile application.
For
more information regarding MARTA Reach routes, service zones, and fare options,
download the MARTA Reach App at the Apple
App Store or Google
Play Store, or visit www.itsmarta.com/reach.
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