FOR IMMEDIATE RELEASE
June 9, 2026
MARTA AND REFLEXIONS LAUNCH
NEXT-GENERATION MOBILE APP AND DIGITAL RIDER TOOLS
New Real-Time Tracking, Trip Planning,
and Integrated Rider Services Deliver a Modern, Accessible Transit Experience
ATLANTA — The
Metropolitan Atlanta Rapid Transit Authority (MARTA) announced the launch of a
redesigned mobile app and new suite of web-based rider tools, marking a major
step forward in the agency’s commitment to delivering a modern digital
experience for its customers.
“MARTA is committed
to improving the customer experience, whether it’s on our buses and trains, or
when riders use our website or apps,” said Interim General Manager and CEO
Jonathan Hunt. “These new digital tools will provide our riders the most
accurate, timely information possible, whether they’re a daily commuter or a
first-time visitor to Atlanta. This is the kind of experience our customers
deserve, and I’m proud of what the team has built.”
The new tools are
being delivered by Reflexions, a leading digital product studio specializing in
civic technology and design. The launch of these new digital tools reflects
MARTA’s ongoing investment in technology that makes the system easier, and more
intuitive to use.
A Digital Experience Built for MARTA Customers
The new mobile app
and web-based rider tools are designed to help MARTA customers navigate the
system with ease and confidence.
The new MARTA mobile
app is available for free download in both the Apple App Store
(iOS) and Google
Play Store (Android). A companion set of rider tools is
accessible directly from MARTA’s website at itsmarta.com/ride, enabling riders to plan trips, check real-time arrivals, and
monitor system status directly from any web-enabled device, without needing to
download an app.
New Digital Tools Feature Real-Time Info and Incident Reporting
The new MARTA app and
rider tools are powered by real-time data from MARTA’s GTFS (General Transit
Feed Specification) data feeds and built on the Open Trip Planner platform—a
widely adopted open-source system for delivering accurate, timely service information
and sophisticated trip planning capabilities. Key features include:
- Real-time train and bus tracking: Live vehicle positions and updated arrival predictions
delivered directly from MARTA’s GTFS real-time feeds, giving riders
accurate, up-to-the-minute information about their trip.
- Trip planning and personalization: Intuitive journey planning tools allow riders to map
routes, compare options, and save favorite routes and destinations for
quick, personalized access.
- System status and alerts: Real-time service alerts and system-wide notifications
keep riders informed.
- Integrated incident reporting: The functionality previously provided by MARTA’s
standalone “See & Say” app has been fully integrated into the new
MARTA app, allowing riders to report safety concerns and incidents
directly to MARTA police and service teams from their phones.
- Accessibility-first design: The app and web tools have been designed with
accessibility as a core principle, ensuring MARTA’s digital experience is
usable by all riders, including those with visual, auditory, or
mobility-related needs.
- Support for non-English languages: The app and web tools have been designed to serve a
diverse audience of non-English speakers, with support for Spanish,
Chinese (Traditional and Simplified), Tagalog, Vietnamese, Korean, French,
and Arabic.
Built on Open Data Standards for Transit
The tools’ foundation
in GTFS open data and the Open Trip Planner platform reflects a deliberate
commitment to interoperability and long-term maintainability. Open Trip Planner
is a community-driven open-source project used by transit agencies worldwide and
is widely respected in the transit technology community for enabling agencies
to deliver high-quality, standards-based rider information services.
MARTA joins a growing
number of major transit authorities leveraging open data infrastructure to
build more transparent, resilient, and rider-focused digital experiences.
Future Enhancements
This launch
represents the first phase of a broader digital transformation initiative for
MARTA. A full redesign of the MARTA website, also being delivered by
Reflexions, will provide a cohesive online presence that complements the new
app and web-based rider tools.
A future version of
the platform to be delivered by Reflexions will include integration with the
new Breeze mobile app. This integration with MARTA’s native digital tools will
enable a unified customer account that riders can use across the full MARTA digital
ecosystem, linking trip planning and account management in one experience.
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