FOR IMMEDIATE RELEASE
November 6, 2026
media@itsmarta.com
MARTA PARTNERS WITH LOCAL
ARTIST CATLANTA FOR EXCLUSIVE MARTA MERCH COLLECTION
Limited-edition apparel,
accessories, and home goods are available starting Nov. 6 at itsmartamerch.com
ATLANTA — The Metropolitan
Atlanta Rapid Transit Authority (MARTA) is partnering with local artist Rory
Hawkins, known professionally as Catlanta, to launch an exclusive
co-branded merchandise collection celebrating public transit, community
creativity, and the unique spirit of Atlanta.
Available
for purchase online starting Friday, Nov. 6 at itsmarta.com/catlanta,
the lineup showcases Catlanta’s iconic feline figures inspired by MARTA. The
collection includes beanies, socks, t-shirts, tote bags, and blankets.
“Artbound
has always strived to integrate art into the daily transit experience, and
partnering with Catlanta lets our customers bring that spirit home,” said
Katherine Dirga, Director of Artbound at MARTA. “Rory’s work captures the
playful, resilient heart of Atlanta, and this collection gives MARTA customers,
art collectors, and transit enthusiasts a fun way to be a part of it.”
Hawkins,
who began hiding painted wooden cats across Atlanta in 2011 to spark urban
exploration and community engagement, brought that same sense of local
discovery to the MARTA designs.
“Teaming
up with MARTA on a collection has been a dream come true as a lifelong resident
and rider,” said artist Rory Hawkins. “This collection combines my playful
kittens with MARTA’s iconic branding to create fun and functional pieces that
celebrate community, connection, and exploration of the many places MARTA can
take you.”
The
collaboration reflects MARTA’s ongoing commitment to supporting local public
art through its Artbound program, which allocates a percentage of MARTA’s
operational budget to visual arts, musical performances, and creative
installations across the transit system.
Whether
you’re a frequent MARTA rider or a Catlanta fan, the MARTA x Catlanta
collection offers something for everyone. Items are available for a limited
time while supplies last.
To
shop the collection starting Nov. 6, visit itsmarta.com/catlanta.
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