You've seen the posters. Soon, you will see a few videos. Will there be any other "nuisance behaviors" that bug you?
MARTA is rolling out a Nuisance/Transit Etiquette campaign to remind customers to use common courtesy when riding the system. The posters will be in buses, trains, and stations.
Click here for a printable version of MARTA's No Tolerance policy
FOR IMMEDIATE RELEASE CONTACT: Lyle V. Harris
July 27, 2012 404.395.4938
MARTA is unveiling a new initiative to help remind customers of common courtesy rules to follow while using public transportation. The main objective of the initiative is to raise awareness about the importance of treating everyone who uses MARTA with mutual respect and dignity.
The initiative aims to reinforce existing etiquette guidelines that, for example, prohibits playing loud music, bans panhandling and reserves accessibility seating on trains and buses for elderly passengers and customers with physical challenges. These key areas of concern were identified through ongoing customer surveys that measure overall satisfaction with MARTA’s service.
Eye-catching signage will be posted in MARTA vehicles and in stations with messages such as:
- “Your music isn’t my music. Please use ear phones and keep the volume low.”
- “No they can’t spare a dollar. Don’t beg on MARTA.”
- “Talking loudly? Not cool. Please keep it down and use your ‘quiet voice.’”
- “Make Mom proud. Train crowded? Designated seats are for elderly and disabled.”
With the new reminders posted, MARTA hopes to provide a more comfortable transit environment, to encourage new ridership, to retain regular customers and minimize the potential for confrontations.
In addition to system-wide signage, viral videos and a video contest are also planned to help engage the public in reinforcing courtesy messages. Additional information regarding the video elements of the initiative will be released in the coming months.
For additional information, please visit www.itsmarta.com.