"MARTA...The transportation choice of the Atlanta Region"
- Regional transit leadership of unique competence and competitiveness
- Safe, reliable and customer-friendly service
- Increasing regional quality of life and economic success
- Respected and valued regional partner with unique expertise.
"The mission of the Metropolitan Atlanta Rapid Transit Authority is to strengthen communities, advance economic competitiveness, and respect the environment by providing a safe and customer-focused regional transit system."
- Apply continuous improvement to service delivery
- Favorably position MARTA by improving transit’s image and stakeholder relations
- Ensure transparency and public accountability
- Achieve financial viability and stability
- Provide a total quality customer experience
- Provide safe and secure services and environments
- Enhance employee development and relations
- Embrace sustainability through the implementation of environmentally responsible practices