FOR IMMEDIATE RELEASE
July 5, 2017
BLUE
BREEZE CARDS GO “BYE BYE” JULY 10th
MARTA
Moves
to New, More Secure Silver Breeze Cards
ATLANTA—The
Metropolitan Atlanta Rapid Transit Authority (MARTA)
is reminding customers to upgrade to the new silver Breeze cards before July
10. After that date, the blue Breeze cards will no longer be accepted at MARTA
fare readers. The new silver cards, which can be purchased for $2, offer added
security to combat fraud and abuse.
“Although we first introduced our new cards in January of last
year, we still have a few remaining customers who haven’t fully converted to
our new silver Breeze cards,” said MARTA GM/CEO Keith Parker. “We want to
encourage everyone to upgrade to the silver Breeze card to help minimize any
confusion on July 10.”
The silver Breeze cards are available at MARTA RideStores, online
at breezecard.com, or
any Breeze vending machine located at all 38 rail stations. Unexpired balances
must be transferred by July 9. After that date, all balances will be forfeited
and the blue Breeze cards officially will be phased out of operation.
“We are pleased to offer this heightened technology that reflects
current industry standards,” MARTA Chief Information Officer Ming Hsi said. “A
more secure card decreases the likelihood of fraud or other abuse that can be
detrimental to our customers.”
The silver Breeze cards will be compatible with the other local
and regional transit systems including CobbLinc, the Georgia Regional Transit
Authority (GRTA), Gwinnett County Transit (GCT) and the Atlanta Streetcar.
MARTA BREEZE CARD CHANGE: AT A GLANCE
- July 10 – Silver Breeze cards go into effect; the blue Breeze
cards are no longer valid.
- MARTA Customer Service (404-848-5000) is available Monday through
Friday from 8 a.m.-5 p.m. and customers can check here for more details.
- Silver Breeze cards can be purchased for $2 at MARTA RideStores, www.breezecard.com or any of the Breeze
vending machines located at the 38 rail stations.
- Reduced Fare and Mobility customers who
need to upgrade to the gold Breeze cards can call 404-848-5112.
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